Zoya Lobod, Kyiv entrepreneur
Soon after Russia’s full-scale invasion of Ukraine, online lodging marketplace Airbnb declared it would provide help for up to 100,000 Ukrainian refugees in Europe, US and Canada. The San Francisco-based company offered vouchers for up to €2,000, to be used for renting a place for up to 14 days.
According to Airbnb’s website, 100,000 people took up the offer, but we don’t know how much Airbnb profited from its generous action PR-wise.